1. Information We Collect

We collect two types of information:

Personal Information You Provide Voluntarily
When you contact us or request services, we may collect:

• Your name

• Phone number

• Email address

• Physical address

• Project-related information (e.g., home details or scheduling preferences)

Information Collected Automatically
When you visit our website, we may collect:

• IP address

• Browser type

• Device information

• Pages visited and time spent on the site

• Referring URLs

We may use cookies and similar tracking tools to enhance your experience. These help us understand user behavior, but they do not contain personally identifiable information.

2. How We Use Your Information

We use your information to:

• Schedule and deliver services

• Respond to inquiries or requests

• Send updates about appointments, quotes, or changes

• Offer promotional deals (you can opt out at any time)

• Improve the functionality and performance of our website

We do not sell, rent, or share your personal information with third parties for marketing purposes.

3. Text Message and Email Communication

By providing your phone number or email and opting in, you consent to receive:

• Service updates (e.g., appointment confirmations, proposals, reminders)

• Important announcements about seasonal availability or weather changes

• Marketing messages (optional—you may opt out by replying “STOP” or following email unsubscribe instructions)

Standard message and data rates may apply. Message frequency may vary.

4. Data Security

We take your privacy seriously and use reasonable physical, electronic, and procedural safeguards to protect the personal information we collect. These measures help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of your information.

However, no method of transmission over the internet or method of storage is 100% secure. While we do our best to protect your data, we cannot guarantee absolute security.

5. Information Sharing

We do not sell or lease your personal information. We may share your data only in the following circumstances:

• With trusted service providers who assist in operating our business (e.g., scheduling or customer support)

• As required by law, regulation, or legal process

• To protect the safety, property, or legal rights of Shark Illumination or others

6. Children’s Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect information from children. If we become aware that we have inadvertently collected such data, we will promptly delete it.

7. Third-Party Links

Our website may include links to other websites. We are not responsible for the content or privacy practices of those sites. We encourage users to review the privacy policies of any external websites before providing any personal information.

8. Your Choices & Rights

You can:

• Opt out of promotional emails and text messages at any time

• Request to access, update, or delete your personal information by contacting us directly

• Disable cookies in your browser (though this may affect site functionality)

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we’ll revise the “Effective Date” at the top. Continued use of our website or services after updates constitutes your agreement to the new policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Shark Illumination
Wilmington, NC

info@sharkillumination.com